A brand that says the same thing everywhere.
Caster Consulting provides graphic design and branding for small and mid-sized companies: logo, colours, typography and brand guidelines, web and UI design, presentation and proposal templates, print materials and social media visuals. The result is a consistent, professional look across your website, documents and social channels, delivered with editable source files.
Sound familiar?
Your company does great work. It just doesn’t look it.
A B2B client often forms a first impression from your website, a proposal or a presentation. If these are inconsistent, your company looks smaller and less reliable than it is.
01
Every document looks different
Your website, proposals and LinkedIn posts use different colours, fonts and versions of the logo.
02
The logo is outdated or low quality
There is only a low-resolution image, and nobody knows where the vector original is.
03
Every presentation starts from scratch
There is no template, so colleagues spend hours on formatting, and the result is still inconsistent.
One identity
One logo, one palette, the same everywhere.
A brand is more than a logo. Colours, typefaces and rules that show the same company on everything, from the business card to the website.
Services
One brand, on every surface.
From the brand foundations to everyday templates, we design everything in one place so your look stays consistent.
Brand identity and logo design
Logo, colour palette, typography and brand guidelines that explain how colleagues and external partners should use each element.
E.g. new company, rebrand, brand merger
Web and UI design
Websites and application interfaces designed on your brand, with a clear structure and optimised for mobile.
E.g. company website, client portal
Presentation and proposal templates
PowerPoint and Word templates for sales materials, proposals and internal documents, so colleagues can work quickly.
E.g. sales deck, proposal template
Social media visuals
LinkedIn and Facebook post templates, cover images and ad creatives with a consistent visual language.
E.g. post templates, campaign creatives
Illustration and infographics
Clear visual explanations of complex processes, services and data for your website, presentations and publications.
E.g. process diagram, service map
Print materials
Business cards, brochures, flyers and event materials with print-ready files.
E.g. trade show materials, company brochure
How we work
Understand first, then design.
01
Briefing
We get to know your company, audience and competitors, and what message your visual identity needs to convey.
02
Concepts
We present several distinct design directions, with the reasoning behind each, so you have a real choice.
03
Refinement
We finalise the chosen direction based on your feedback and test it on real applications.
04
Final files
Vector and web formats, brand guidelines and ready-to-use templates.
What you get
Files you can actually use.
Every format you need
Vector (SVG, EPS, PDF) and web (PNG) files, with print and screen colour codes, in well-organised folders.
Brand guidelines
A short, practical guide to using the logo, colours and typefaces that you can hand to any partner.
You own all rights
The finished brand identity and source files belong to your company, so you do not depend on us if you later work with someone else.
FAQ
What people ask about branding.
How long does a branding project take?
A logo and core brand identity typically takes 4–6 weeks from briefing to handover. The exact schedule depends on the scope and the number of feedback rounds.
How many concepts do we get?
We usually present two or three distinct directions. The chosen one is refined over an agreed number of rounds.
Can you refresh an existing logo?
Yes. Often what is needed is not a new logo but cleaning up and vectorising the existing one, with a consistent colour system and typography.
Can you build the website too?
Yes, we handle implementation as well as design, and carry the brand through into document templates and social channels. Our SEO & digital marketing service helps promote your online presence.
Who owns the logo and source files?
Your company does. At handover you receive all source files and usage rights.
Let’s talk about how your company should look.
In a free 30-minute conversation we review your current look and suggest where to start.