URL: https://casterconsulting.hu/en/seo-digital-marketing/ # Get found in search, and in AI answers. Caster Consulting provides SEO and digital marketing for small and mid-sized companies: technical search engine optimisation, content marketing, Google Ads and LinkedIn campaigns, and optimisation so that your company is cited as a source in AI search and assistants (ChatGPT, Perplexity, Google AI Overviews, Claude). The goal is not traffic but qualified B2B leads, reported measurably every month. ## You have a website and ads. Just no leads. In most B2B companies marketing does not fail on budget, it fails because nobody can see what actually brings in customers. We make that visible and build the channels on it. ### The website does not generate enquiries There is traffic, but nobody knows where it comes from, and hardly anyone fills in the contact form. ### The ad budget runs out, the results are unclear Google and Facebook campaigns are running, but without conversion tracking you cannot tell which bring customers and which only bring clicks. ### AI assistants recommend your competitors More and more decision-makers ask ChatGPT, Claude or Perplexity for a supplier. If your company does not show up there, it is left off the list. ### No time for regular content The blog has not been updated for six months, the LinkedIn page is quiet, and everyone is busy with day-to-day work. ## Visible, measurable, revenue-driving presence. From market research to the monthly report, we manage the channels in one place so they reinforce each other. ### Visibility in AI search (GEO) Generative engine optimisation: answer-first content, structured data, llms.txt and consistent company information across the web, so that ChatGPT, Perplexity, Google AI Overviews and Claude cite your company as a source. E.g. questions like ‘Which IT firm can help with an ERP rollout?’ ### Search engine optimisation (SEO) Technical SEO audit, page speed, indexing, keyword research and on-page optimisation, so your pages appear for the searches that matter. E.g. service pages, case studies ### PPC and social ads Google Ads, LinkedIn and Facebook campaigns targeting decision-makers, with continuous optimisation and bidding set for conversions. E.g. B2B lead generation, remarketing ### Content marketing and social media Expert articles, case studies, LinkedIn posts and short videos that answer the real questions of your audience. E.g. monthly content calendar, video explainers ### E-mail marketing Newsletters and automated e-mail sequences to nurture leads, with segmentation and GDPR-compliant sign-up. E.g. welcome sequence, quote follow-up ### Analytics and conversion rate optimisation (CRO) GA4 and conversion tracking with consent management (Consent Mode), A/B tests and form optimisation, so your existing traffic turns into more enquiries. E.g. landing pages, contact forms ## Measure first, then spend. 1–2 weeks ### Market research and audit Audience, competitors, keywords and a technical SEO audit, plus a check of how your company appears in AI assistants’ answers. 1–2 weeks ### Tracking and strategy Setting up GA4, conversion tracking and Consent Mode, then a channel plan and priorities with goals agreed up front. Ongoing ### Execution Technical fixes, content production, launching and optimising campaigns on the agreed schedule. Monthly ### Report and refine A transparent monthly report on leads, costs and results, and the next month’s actions based on it. ## Up the search results, and into AI answers. Technical SEO, good content and structured data move your company up in search, and the same signals get it cited by AI assistants. The goal is not traffic but quote requests. ## Transparent work, one point of contact. ### A monthly report you can read Not vanity metrics but enquiries, cost per lead and each channel’s real contribution, with a short explanation. ### One point of contact One person manages SEO, ads and content, so you do not have to coordinate several agencies yourself. ### Your accounts, your data We set up the Google Ads, Analytics and ad accounts the way that suits you – in your company’s name if you prefer, so the access and the data stay with you when we stop working together. ## What people ask about marketing. ### What is GEO and how is it different from SEO? Generative engine optimisation (GEO) aims to get AI assistants such as ChatGPT, Claude or Google AI Overviews to cite your company as a source in their answers. It builds on solid SEO, but puts more weight on content that answers directly, structured data and consistent company information across the web. ### Do you guarantee Google rankings? No, nobody can honestly do that, because rankings are decided by the search engines. What we commit to is tracking visibility and lead numbers measurably and reporting on them every month. ### How soon will we see results? Paid campaigns produce measurable data within a few weeks. The effect of SEO and GEO usually builds up over 3–6 months. ### How much does it cost? After the audit we offer a monthly package or a project-based quote; the ad budget is separate and paid directly from your own account. That way you always see where the money goes. ### Can tracking comply with cookie rules? Yes. We set up GA4 and conversion tracking with a consent manager and Google Consent Mode, so measurement works in line with GDPR. ## Let’s see where you lose leads today. In a free 30-minute conversation we review your website, your campaigns and how you appear in AI assistants, and show you where to start.