URL: https://casterconsulting.hu/en/graphic-design/

# A brand that says the same thing everywhere.

Caster Consulting provides graphic design and branding for small and mid-sized companies: logo, colours, typography and brand guidelines, web and UI design, presentation and proposal templates, print materials and social media visuals. The result is a consistent, professional look across your website, documents and social channels, delivered with editable source files.

## Your company does great work. It just doesn’t look it.

A B2B client often forms a first impression from your website, a proposal or a presentation. If these are inconsistent, your company looks smaller and less reliable than it is.

### Every document looks different

Your website, proposals and LinkedIn posts use different colours, fonts and versions of the logo.

### The logo is outdated or low quality

There is only a low-resolution image, and nobody knows where the vector original is.

### Every presentation starts from scratch

There is no template, so colleagues spend hours on formatting, and the result is still inconsistent.

## One logo, one palette, the same everywhere.

A brand is more than a logo. Colours, typefaces and rules that show the same company on everything, from the business card to the website.

## One brand, on every surface.

From the brand foundations to everyday templates, we design everything in one place so your look stays consistent.

### Brand identity and logo design

Logo, colour palette, typography and brand guidelines that explain how colleagues and external partners should use each element.

E.g. new company, rebrand, brand merger

### Web and UI design

Websites and application interfaces designed on your brand, with a clear structure and optimised for mobile.

E.g. company website, client portal

### Presentation and proposal templates

PowerPoint and Word templates for sales materials, proposals and internal documents, so colleagues can work quickly.

E.g. sales deck, proposal template

### Social media visuals

LinkedIn and Facebook post templates, cover images and ad creatives with a consistent visual language.

E.g. post templates, campaign creatives

### Illustration and infographics

Clear visual explanations of complex processes, services and data for your website, presentations and publications.

E.g. process diagram, service map

### Print materials

Business cards, brochures, flyers and event materials with print-ready files.

E.g. trade show materials, company brochure

## Understand first, then design.

1 week

### Briefing

We get to know your company, audience and competitors, and what message your visual identity needs to convey.

1–2 weeks

### Concepts

We present several distinct design directions, with the reasoning behind each, so you have a real choice.

1–2 weeks

### Refinement

We finalise the chosen direction based on your feedback and test it on real applications.

Handover

### Final files

Vector and web formats, brand guidelines and ready-to-use templates.

## Files you can actually use.

### Every format you need

Vector (SVG, EPS, PDF) and web (PNG) files, with print and screen colour codes, in well-organised folders.

### Brand guidelines

A short, practical guide to using the logo, colours and typefaces that you can hand to any partner.

### You own all rights

The finished brand identity and source files belong to your company, so you do not depend on us if you later work with someone else.

## What people ask about branding.

### How long does a branding project take?

A logo and core brand identity typically takes 4–6 weeks from briefing to handover. The exact schedule depends on the scope and the number of feedback rounds.

### How many concepts do we get?

We usually present two or three distinct directions. The chosen one is refined over an agreed number of rounds.

### Can you refresh an existing logo?

Yes. Often what is needed is not a new logo but cleaning up and vectorising the existing one, with a consistent colour system and typography.

### Can you build the website too?

Yes, we handle implementation as well as design, and carry the brand through into document templates and social channels. Our [SEO & digital marketing](https://casterconsulting.hu/en/seo-digital-marketing/) service helps promote your online presence.

### Who owns the logo and source files?

Your company does. At handover you receive all source files and usage rights.

## Let’s talk about how your company should look.

In a free 30-minute conversation we review your current look and suggest where to start.